The Popularity of Tea

Trends come and go but tea is the most widely consumed beverage in the world next to water, and can be found in almost 80% of all US households. It is the only beverage commonly served hot or iced, anytime, anywhere, for any occasion. On any given day, over 159 million Americans are drinking tea.

Tea consumption has grown 20 percent since the turn of the millennium and it's becoming the beverage of choice for a whole generation of young Americans. The most likely explanation for tea's rise is its perceived health benefits, with green tea in particular proving a hit. Scientist have found that the catechins (antioxidants) in green tea extract increase the body's ability to burn fat as fuel, which improves muscle endurance. Drinking tea could help reduce the risk of heart attack and might also help protect against cardiovascular and degenerative diseases. Tea is an ancient drink rich in history. It tastes good and there are many varieties to choose from. Just like wine, the terroir (where the tea is grown) plays a huge role in it's distinctive taste profile. 

It may seem that tea is expensive and only a luxury affordable to some. But, when you factor in the cost per serving, it's actually more affordable than you think. The amount of leaf used to make one cup depends upon the type of tea. On average 1 lb. of tea can make about 200 cups of tea. Some oolong or green teas can yield more because you can re-infuse these teas multiple times. 

China the largest consumer of tea, at 1.6 billion pounds a year. But per person, Turkey, Ireland, and the United Kingdom are home to the world's biggest teadrinkers.

Peace, Love & Tea


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